When it comes to link building, it’s not just structuring SEO tactics for law firms – it’s an asset for building a strong online presence. With around 92% of expected customers who use Google in order to find legal help, earning authoritative and relevant backlinks is crucial for boosting visibility, improving rankings, and attracting new clients.
So, how can you make it possible for your law firm to earn high-quality and relevant, useful links? Let’s understand why backlinks matter and how you can strengthen your link-building tactics for enhancing your firm’s online visibility.
Let’s first discuss why link building is crucial for law firms.
Link building is a concrete SEO tool that helps search engines in enhancing your website ranking and visibility, eventually making it easier for potential clients to find your presence online. Here are some reasons why link building is important for lawyers.
Boost search engine rankings
Backlinks that are high-quality and are linked to reputable sites can act as strong endorsements, signaling to search engines that the provided content is legitimate and authoritative, helping it rank higher in search results.
As per a study of Backlinko in 2023, the top result in Google search has, on average, 3.8 times more backlinks than the pages ranking in positions #2 through #10.
But why does it matter for lawyers or law firms? Boosted search engine rankings enhance your visibility to potential customers. When a person searches online for legal help, there is a high probability they will click on the result at the very top. Which means the better your ranking, the greater your chances of being found and hired.
Improve online visibility
The online visibility of your law firm is improved by appropriate backlinks from industry blog postings, legal directories, and other reliable and trustworthy sources. The online visibility of your law firm is improved by relevant backlinks from industry blogs, legal directories, and other reliable sources. Potential customers who are actively looking for legal services send organic referral traffic as a result of this increased visibility.
Supporting local SEO
Gaining backlinks through local directories, online business platforms, or community organizations can help enhance your law firm’s visibility when searched locally. Improved local SEO performance often leads to increased foot traffic and a higher volume of client inquiries.
Key elements of a successful link-building strategy for law firms
Link-building strategies that prove to be helpful for your law firm can start by securing high-quality backlinks.
But what actually makes a backlink “good”?
● High domain authorities: The site being referred to should have a high domain authority, so strong credibility and trust can be indicated in search engines.
● Topic relevance: The website or the content on it should be relevant to legal topics and align with your law firm’s expertise and the audience you target.
● Traffic that’s strong and organic: A backlink of quality should be directed from a site that has organic and steady traffic, showcasing its activity, trustworthiness, and capability of passing SEO value and authority.
● A backlink with a solid profile: The significance of the referral will be further boosted if the linking site has a strong organic backlink profile.
However, how can you acquire relevant and valuable backlinks to the website of your legal practice?
Identification of relevant and authoritative websites for link pick up
Focusing on scoring backlinks from legal directories, reputable industry publications, and online legal blogs. Make your profiles on trusted online platforms such as FindLaw, Justia, and Avvo to generate backlinks that are high-quality and boost your online visibility.
Generating linkable assets
Manufacturing valuable, high-quality content, like case studies, research papers, infographics, and comprehensive guides, can naturally generate backlinks as it is shared and referenced online.
