Imagine someone in your area is looking for a specialized medical clinic. – What are the chances that they might find you or your competitor? In today’s technological age, around 77 to 87% of patients make a quick search on Google before booking an appointment with any clinic or practitioner. But if due to any consequences your clinic fails to make it on the first page of Google, there are high chances that 70% of the potential patients aren’t even aware of your existence because your competitors are smart and invested in Search Engine Optimization (SEO). Due to this cause, half and quarter of users never scroll past the first search result page, making ranking a crucial and beneficial part of emergence.
With a website being your primary digital platform, it should be well- optimized for the enhancement of visibility of your private clinic or practice so you can attract more patients locally and continue to build trust nationally.
1. Design Your Website Smooth and Mobile- Friendly
With advancement in technology, over 70% of healthcare searches take place on mobile phones as they are accessible. But if your website lags and fails to adjust to the screen of your devices, potential patients might exit and open your competitors website.
How can you optimize your website?
- Make sure that your webpage loads fast (within three seconds maximum).
- Use a website layout that adjusts to the size of screens.
- Write content that is SEO friendly using header such as H1, H2, etc
2. Conduct A Thorough Research On Most Used Keyword By Patients
Healthcare providers around the world make the mistake of targeting their required traffic with broader and more common terms like “Dentist” instead of making searches with more relevant terms like “Top Private Dentist In Texas”. The top quality results are what actual patients look for.
How to search for the right keyword?
- Study ther services you provide and what patients are most likely looking for.
- Focus more on long-tail keywords for specific client search
- Streamline your Google Business Profile with relevant local keywords.
3. Track and Enhance SEO Performance
SEO isn’t something that requires one-time focus but needs continuous navigation and adjustment. Tracking and boosting SEO performance is vital for increasing the patients base for our private clinics visibility on Google
4. Enhancing Authenticities With Hyperlinks
Hyperlinks increase the authority of your website and raise its search engine rankings when other websites link to your practice website.
How to acquire Hyperlinks:
- Receive listings on listings such as Yelp, Healthgrades, WebMD, and Zocdoc.
- To get hyperlinks, write blog posts for medical websites.
- Take part in forces with affiliated businesses to appear on their websites.
A single underutilized tactic? determining connections with local media websites or blogs about medicine. Your credibility and rankings can both be improved by a mention from an authoritative source.
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